Filters that fall short
Providers' filters are complicated and still rarely capture what really makes a good customer.
About
Built from experience – not on the drawing board.
Fullmarket grew out of our outbound agency SDR4you. More than a thousand intro calls later, we know: the bottleneck in sales is rarely the call itself. It is the data that comes before it.
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- qualified intro calls for our clients
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- contacts as the foundation of our database
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- clients from a wide range of industries
Our story
From agency to product.
We did not start with an idea for a piece of software, but with clients who wanted meetings. Everything else grew out of that work.
January 2025
Launch as an outbound agency
SDR4you starts out doing email prospecting for B2B companies. The first client signs up that same month.
The next step
Cold calling is added
On the phone it quickly becomes clear how much depends on the quality of the list: if you call the wrong companies, it does not matter how good you are on the phone.
The realisation
Expensive data that does not fit
Many companies spend a lot of money on data providers. There is no shortage of contact details there – but they are almost never tailored to effective outbound. We start doing our own research: with databases and our own web scraping.
The build-up
Ever better lead processes
Project by project, we refine our research. We use signals to hit the right moment and combine multiple sources with our own workflows.
The breakthrough
Companies nobody else finds
We find companies that do not appear in any database – often exactly the ones that fit best. This is the difference our clients see in their results.
Today
Hands-on experience becomes Fullmarket
What we built for our agency clients, we are making available to every company as a product: the complete market, ready in your CRM.
Why we built it ourselves
We know every provider – and none is enough on its own.
We compared our results with the common databases. Three problems come up again and again.
Invalid and outdated data
A large share of contacts cannot be reached or left the company long ago. That costs your team time every single day.
Not built for outbound
Databases deliver volume. Effective outbound needs a market tailored precisely to your offering.
Our answer: Only by combining several providers with our own research and our own workflows do we get the result that a complete market analysis needs.
Our goal
“Every company should be able to get exactly the data its sales team needs – effortlessly.”
How big is your market really?
Describe your ideal customer – the free Market Check gives you your market size and 25 example companies.