Guides
Know-how for a sales team that knows who to call.
How to size your market, sharpen your ideal customer profile and use buying signals to call at the right moment – practical and jargon-free.
Signals
Buying signals in B2B sales
What B2B buying signals (trigger events) are, which ones really count – from website visits and job ads to leadership changes – and how to score and use them.
5 October 2026 · 4 minRead
Target accounts
Creating an ideal customer profile
What an ideal customer profile (ICP) is, how it differs from a buyer persona and how to build one from your best customers in seven steps – with a template.
28 September 2026 · 4 minRead
Market analysis
TAM calculation in B2B
TAM calculation for B2B: size your total addressable market bottom-up, company by company – with TAM vs. SAM vs. SOM, step-by-step guide, example and pitfalls.
21 September 2026 · 5 minRead
How big is your market really?
Describe your ideal customer – the free Market Check gives you your market size and 25 example companies.