Fullmarket
Product · Market analysis (TAM)

Your market, complete and traceable.

We identify every company that fits your offering – by your criteria, not by industry codes. In our projects, an average of around 42% of the market was not listed in any standard database.

From raw data to market

Sample data
Candidates from all sources0
Cleaned and merged0
Hard criteria met0
Passed individual check0

Of these, not in any standard database: around 0

What you get

The deliverables.

  • Every matching company, individually and by name
  • A rationale for every match
  • The narrowly excluded companies, with the reason
  • Your market size as a reliable figure
  • Segments by size, region and characteristic

How it works

Done in four steps.

  1. 01

    Define criteria

    Your briefing is turned into verifiable criteria – including soft ones such as business model or way of working.

  2. 02

    Gather candidates

    We pull together every company that could qualify – from company registers, websites, job boards and data partners.

  3. 03

    Check individually

    Every candidate is checked against your criteria and marked as a match or excluded, with a rationale.

  4. 04

    Approve and deliver

    After a quality check, your market goes into your CRM or to you as a spreadsheet.

In detail

What's behind it.

Criteria beyond industry codes

An in-house field team, multiple sites, a particular business model: whatever defines your best customers becomes a search criterion.

Many sources instead of one database

No directory is complete. We combine company registers, websites, job boards and specialist data providers.

Every match explained

You see why a company is in your market – and can check every decision.

Exclusions disclosed

The narrowly excluded companies show where the boundary of your market lies.

Cross-checked against your customers

Your existing customers have to appear in the market. If one is missing, we close the gap for all similar cases.

Built for DACH

Germany, Austria and Switzerland, with their registers and particularities – further countries on request.

Frequently asked questions

Quick answers.

How long does a market analysis take?+

That depends on the size of the market and your criteria. You receive the specific timeline with our quote.

What does a market analysis cost?+

The price depends on the size of your market and starts at €3,650 one-off – the larger your market, the less you pay per company. Beforehand, the free Market Check shows you what you will get.

Which countries do you cover?+

Our focus is the DACH region (Germany, Austria, Switzerland). We offer further countries on request.

How big is your market really?

Describe your ideal customer – the free Market Check gives you your market size and 25 example companies.