Fullmarket
Product · CRM integration

No new tool. Everything in your CRM.

Companies, contacts and signals are written directly into your CRM and kept up to date there. We connect to any CRM that offers an API – and match everything against your existing data in the process.

Field mapping

Sample data
FullmarketYour CRM
CompanyCompany / Account
ContactContact
Fit score“Fit score” field
Segment“Segment” field
SignalTask with conversation opener

Synced · 0 duplicates created

What you get

The deliverables.

  • Companies and contacts as records
  • Signals as an activity or task
  • Fit score and segment as fields
  • Matching against existing customers and exclusion lists

How it works

Done in four steps.

  1. 01

    Set up access

    You give us access to your CRM via its API.

  2. 02

    Agree the fields

    Together we decide which data goes into which fields.

  3. 03

    Match with existing data

    Existing companies and contacts are recognised instead of being created twice.

  4. 04

    Sync continuously

    New companies, personnel changes and signals are added automatically.

In detail

What's behind it.

Any CRM with an API

Whether HubSpot, Salesforce, Pipedrive or another system: if it has an API, we connect it.

No duplicates

Existing records are recognised and enriched, not created twice.

Exclusions respected

Existing customers, competitors and blocklists stay out.

Signals as tasks

A new signal appears where your sales team works – on the company record, with a conversation opener.

Your fields, your structure

We adapt to your data model, not the other way round.

Export always possible

Without a CRM or in addition to it: your market as a downloadable spreadsheet.

Connected, for example, to

  • HubSpot
  • Salesforce
  • Pipedrive
  • Microsoft Dynamics 365
  • Close
  • Zoho CRM
  • SAP Sales Cloud
  • weclapp
  • and any other CRM with an API

Frequently asked questions

Quick answers.

Which CRM systems do you support?+

Any CRM with an API, for example HubSpot, Salesforce, Pipedrive, Microsoft Dynamics 365, Close, Zoho CRM, SAP Sales Cloud or weclapp.

Do you overwrite our existing data?+

We agree with you how existing records are handled. As a rule, we add to them rather than overwrite them.

What if we don't have a CRM?+

Then you receive your market as a spreadsheet. And if you introduce a CRM later, we transfer the data into it.

How big is your market really?

Describe your ideal customer – the free Market Check gives you your market size and 25 example companies.