Everyone promises AI
Gartner warns of “agent washing”: many suppliers call their product an AI agent, few actually deliver one. To buyers every call sounds the same – unless it addresses a real problem.
In the AI market, it's timing that decides, not the demo. We find companies with an identifiable need – a growing customer service team, ongoing projects, new AI leads – and alert you when a window opens.
The challenge
Gartner warns of “agent washing”: many suppliers call their product an AI agent, few actually deliver one. To buyers every call sounds the same – unless it addresses a real problem.
Many pilots have no measurable impact, and Gartner expects over 40% of agentic AI projects to be cancelled by 2027. What matters is finding companies where the benefit is measurable.
Sometimes the business unit drives the topic, sometimes IT, sometimes management. If you don't know the buying centre, you end up with the wrong contact.
According to Bitkom, a lack of know-how, legal uncertainty and hard-to-calculate costs are holding companies back. Outreach has to be specific: which problem, which figure, which trigger.
Your market
Typical target customers
Decision-makers and stakeholders
Not in any filter
These are exactly the attributes we check for every company individually – on websites, in job ads and in registers.
Signal radar
Click a point on the radar to see what we detect, why it points to a need and how your sales team can open the conversation.
Several job ads for customer service or first-level support within a short period.
Why it matters: Enquiry volume is growing faster than the team – the classic case for automation.
“You're currently expanding your customer service team – have you looked at which share of enquiries could be resolved automatically?”
Why now
According to Bitkom, 2026 is the first year in which a majority of companies use AI, and many are increasing their budget. At the same time, most rate their own AI expertise as low – room for external suppliers.
Since August 2026, transparency obligations have applied to chatbots and voicebots. Companies have to review existing solutions – a trigger for conversations.
Programmes such as Digitalbonus Bayern or NRW.BANK.Impuls KI subsidise AI projects at mid-sized companies. Companies eligible for funding decide faster.
What matters
An agent answers questions about companies you already know. We deliver the complete market: every relevant company, checked against your criteria, with decision-makers and ongoing signals – including the companies that aren't even on your radar yet.
Yes. You name the roles – such as management, Head of Customer Service and IT – and we supply the right people for each company. That way you can approach the business unit and decision-makers in parallel.
Databases deliver whatever has been entered into them, filtered by industry and size. We check every company individually against your criteria – including those no filter covers – and find companies that are not listed in any database. In our projects, that averaged around 42% of the market.
For every contact, we supply the source and verification status. A specific, factual trigger – which is exactly what signals are – is the basis for relevant and permissible outreach in B2B. How you set up your outreach from a legal perspective is something you should agree with your legal advisers.
Describe your ideal customer – the free Market Check gives you your market size and 25 example companies.