Completeness over volume
A long list is not a market. What matters to us is whether every company that fits is included – and none that does not.
Methodology and data quality
How a briefing becomes a complete market.
Data is only worth as much as the trust you can place in it. That is why we are open about how we work: which steps every company goes through, how we verify completeness and what counts as confirmed for contact details.
Every decision is justified
For every company, we state why it is in the market. For every exclusion, we state the reason. You can check both.
Only verified data is delivered
Contact details go through verification. Anything that cannot be verified is not presented as confirmed.
A company's journey
Six steps, no blind spots.
Every candidate goes through the same process. At the end there is either a justified match or a justified exclusion.
- 1
Translate the market definition
Your briefing is turned into verifiable criteria: hard attributes such as size, region and legal form – and soft ones such as business model, offering or way of working.
Output: Catalogue of criteria, approved by you
- 2
Build the full population
We gather every company that could potentially qualify – deliberately broad and from several independent sources.
Output: Raw list of all candidates
- 3
Merge and clean
The same company appears in several sources under different spellings. We merge them into one record and remove dissolved companies.
Output: One record per company
- 4
Check every company individually
Our software reads the website, job ads and register data of every candidate and compares them with your criteria. The result is a fit score with a rationale.
Output: Fit score and rationale per company
- 5
Find and verify contacts
For the remaining companies, we identify the people in your target roles and check that role and contact details are current.
Output: Verified contacts per target role
- 6
Quality control and handover
Before delivery, a person reviews samples of both matches and exclusions. Only then does the market go into your CRM.
Output: Your market, ready in your CRM
From raw material to market
Most of the work is filtering out.
An example run: out of many candidates, what remains is the share that genuinely meets your criteria.
Candidates from all sources18,400
After merging and cleaning11,250
Hard criteria met5,120
Passed individual check: your market2,847
Sample data for illustration
Completeness
How do we know nothing is missing?
Completeness cannot be claimed, only verified. We do this in three ways.
Cross-check against your customer list
Your existing customers and known target accounts must appear in the market. If one is missing, we find out why – and close the gap for all similar cases.
Check sources against each other
No single directory is complete. Anything that appears in only one source gets extra scrutiny; anything that appears in none, we find via websites and job ads.
Disclose exclusions
You receive not only the matches but also the companies that were narrowly excluded, with the reason. That way you can see where the boundary of your market lies.
Contact details
A contact only counts if they are reachable.
Wrong contacts and dead addresses cost your sales team more time than having no data at all. That is why every contact is verified before delivery – and its verification status is delivered with it.
- Role and employer are current
- Email address is technically deliverable
- Phone number belongs to the person, where available
- Duplicates and people outside the target role are removed
What is delivered
What exactly arrives in your CRM.
The market does not stand still after delivery: new companies are added, dissolved ones are removed, and changes of contact are tracked.
Per company
- Name, legal form, registered office
- Size and industry
- Website
- Fit score with rationale
- Segment based on your criteria
Per contact
- Name and role
- Email address
- Phone number, where available
- Verification status of contact details
- Link to the company
Per signal
- Type of signal
- Date
- Source
- Suggested conversation opener
- Link to the company
How big is your market really?
Describe your ideal customer – the free Market Check gives you your market size and 25 example companies.