Fullmarket

How it works

From enquiry to pipeline in one to two weeks.

Two calls, a free Market Check, a sample delivery – then your entire market in your CRM. Here you can see what happens when, what you can prepare and how we keep working together afterwards.

Step 1 · 15 minutes

Sample data

Industry

Machinery and plant engineering

Characteristic

Own field service team

Size

50–1,000 employees

Region

Germany, Austria, Switzerland

Exclusion

Existing customers, group subsidiaries

Timeline

What happens when.

The steps marked in green are your part – we take care of everything else.

  1. 1

    Day 1 · about 15 minutesYour part

    Enquiry or briefing

    You briefly describe who you sell to. We get back to you within one working day to arrange an introductory call.

  2. 2

    Call 1Your part

    Introductory call

    We get to know your offering, your goals and your sales team – and give you a first estimate of how big your market is likely to be.

  3. 3

    Free · after the introductory call

    Market Check

    You receive your estimated market size and 25 example companies from your market. So you can see what you get – before you pay anything.

  4. 4

    Call 2Your part

    ICP call

    Together we define your ideal customer profile: criteria, exclusions, target roles and signals. You then receive your proposal.

  5. 5

    After you place the orderYour part

    Sample delivery

    You first receive a sample of your market. You check whether the companies and contacts fit – and we refine the criteria.

  6. 6

    Usually 1–2 weeks after the order

    Full delivery

    Your entire market with fit scores, segments and contacts – straight into your CRM or as a spreadsheet.

  7. 7

    Ongoing with the subscription

    Updates and signals

    Your market stays up to date and new signals keep coming in. Your dedicated contact reviews everything with you every quarter.

The calls

Two calls, one clear ideal customer profile.

Before we start researching, we understand your business. That is why the list fits in the end.

01

Introductory call

“Are we a good fit – and how big is the opportunity in your market?”

  • Your offering and what sets it apart from competitors
  • Your sales targets and how your team works today
  • A first estimate of market size – followed by your free Market Check
  • What Fullmarket could look like for you
  • Scope, terms and payment arrangements

Who should attend: Management or head of sales

02

ICP call

“Who exactly is your ideal customer – and how do we recognise them?”

  • What your best customers have in common
  • Criteria and their weighting for the fit score
  • Exclusions: existing customers, competitors, no-gos
  • Target roles and the signals that matter to you

Who should attend: Head of sales and whoever knows your customers best

Check first, then deliver

You see the result before it is finished.

Every market starts with a sample delivery. That way we make sure the list fits you – not just your briefing.

  1. 1

    Sample

    You receive an extract of your market.

  2. 2

    Your feedback

    You mark what fits and what does not.

  3. 3

    Refine criteria

    We adjust the criteria and weighting.

  4. 4

    Full delivery

    Only then does the entire market follow.

Fit guarantee

If fewer than 90% of the companies delivered match your approved criteria, we deliver replacements free of charge.

That continues after delivery: we keep adjusting the process together with you.

Preparation

What you can prepare.

None of this is mandatory – but the more of it is available for the ICP call, the more accurate your market will be. Tick off what you already have.

Request your free Market Check

0 of 6 ready

After delivery

We stay by your side.

With the subscription, our work together does not end with delivery – that is where it really begins.

Dedicated contact

One person who knows your market and is available to you – no ticket system.

Monthly updates

New companies are added, dissolved ones are removed, job changes are tracked.

Ongoing signals

Reasons to reach out land in your CRM as soon as we spot them.

Quarterly review

Every quarter we look together at what is working – and adjust criteria and signals.

Questions about the process

Quick answers.

How long does it take until my market is ready?+

Usually one to two weeks after you place the order. You will receive the exact schedule with your proposal.

How much of my team's time does it take?+

About a quarter of an hour for the briefing, two calls and reviewing the sample delivery. We take care of the rest.

What happens if the list does not fit?+

That is exactly what the sample delivery is for: we refine the criteria together. And our guarantee applies – if fewer than 90% of the companies delivered match the criteria you approved, we deliver replacements free of charge.

Do I have to take out the subscription?+

No. The market analysis stands on its own. The subscription pays off if your sales team works with the market on an ongoing basis.

How big is your market really?

Describe your ideal customer – the free Market Check gives you your market size and 25 example companies.