Rationale instead of a black box
For every company, you see which criteria are met and which are not.
Product · Fit score & segments
Know who to call first.
Every company receives a fit score that shows how well it matches your criteria – with a rationale. Plus segments that help your sales team focus its time on the best opportunities.
Fit score · Brandis Antriebssysteme AG
Sample data0
Segment A
Signal: new managing director
- Mechanical and plant engineering+30
- In-house field service team+30
- 50–1,000 employees+20
- Multiple sites+10
- –Existing customer of a competitor0
What you get
The deliverables.
- Fit score from 0 to 100 for every company
- Rationale for each criterion
- Segments, such as A, B and C
- Priority that takes current signals into account
How it works
Done in four steps.
- 01
Weight the criteria
Together we decide how much each characteristic counts – based on your experience with your best customers.
- 02
Score every company
For each company we check which criteria are met and calculate the fit score from that.
- 03
Build segments
The companies are sorted into segments – for campaigns, territories and priorities.
- 04
Prioritise with signals
A good company with a fresh signal moves to the top of the list.
In detail
What's behind it.
Your best customers as the benchmark
The weighting is based on the customers that work best for you.
Segments for your campaigns
Different messages for different segments – filterable directly in your CRM.
Signals raise the priority
Fit tells you who matches. Signals tell you when. Together, they set the order for your sales team.
Adjustable
As you learn what works, we adjust the weighting.
Continuously re-scored
On a subscription, fit scores are updated whenever companies change.
Frequently asked questions
Quick answers.
How is the fit score calculated?+
From your criteria and their weighting. For every company we check which criteria are met – the result is a score from 0 to 100 with a rationale.
Can I change the weighting?+
Yes. We set it together and adjust it once it becomes clear which characteristics really lead to deals.
What do the segments mean?+
Segments group companies with a similar fit or similar characteristics – for example A for the best match. We agree with you how to segment.
How big is your market really?
Describe your ideal customer – the free Market Check gives you your market size and 25 example companies.