Signals
A market tells you who you can approach. Signals tell you when – and with what. Here you can see what we detect, why it matters and how your sales team opens the conversation with it.
Signals
A list tells you who you could call. Signals tell you who you should call today – and how to open the conversation.
Signals in your market
Sample dataBrandis Antriebssysteme AG
New managing director entered in the register
Hellweg Fördertechnik GmbH
Looking for three field service technicians
Lahnwerk Antriebstechnik KG
Viewing your pricing page – 3rd visit this week
Always relevant
Which companies in your market are looking at your website right now? With our website visitor identification we recognise the companies behind the visits – and match them against your market. The result is the warmest signal there is: fresh interest in exactly what you offer.
Catalogue
117 signals from registers, job markets, websites, the press and specialised data sources. Let the AI show you the right ones or filter them yourself – and expand a tile to see why the signal matters and how your sales team opens the conversation.
AI search
The company is advertising a position in exactly the area your offering addresses.
Why it matters: The topic has budget, and there is a gap until the role is filled.
Source: Job portals, career pages
“You're currently looking for support in controlling – how are you bridging the time until the role is filled?”
The number of open positions over the last 30 to 90 days is well above the company's own average.
Why it matters: Rapid growth stretches processes, equipment and tools.
Source: Job portals, job data providers
“You're hiring across many teams at the moment – are onboarding and equipment set up for that?”
A job ad has been online for more than two to three months.
Why it matters: The internal search isn't progressing – a need for support, interim solutions or automation.
Source: Job data with first and last sighting
“The role has been advertised for a while now – would an interim solution be of interest?”
A job ad is taken down and published again, often with changed requirements or a changed salary.
Why it matters: A hire has fallen through, or the person left during probation.
Source: Job ad history
“You've re-advertised the position – has the role profile changed?”
The company is advertising a role for the first time, such as AI manager, ESG manager or information security.
Why it matters: A new topic is being anchored strategically – processes and tools are being built from scratch.
Source: Job data with history per company
“You're creating an ESG role for the first time – how are you planning the data basis and reporting for it?”
Ads mention initiatives such as “implementation”, “migration”, “build-up”, NIS2, e-invoicing or a carve-out.
Why it matters: A project with budget and deadline is under way – and it is often short of hands.
Source: Full text of job ads
“You're setting up your NIS2 implementation – how far along are you with the risk analysis?”
The stated salary range is above market or rises when the role is re-advertised.
Why it matters: Willingness to pay and high pressure to fill the role.
Source: Job ads (salary disclosure mandatory in Austria)
“You've raised the salary range – is the role harder to fill than expected?”
Ads newly offer fully remote or hybrid working.
Why it matters: Distributed teams need collaboration, device management and IT security rethought.
Source: Job ads
“You're now hiring fully remote – how do you manage IT security across distributed teams?”
New apprenticeship occupations, more apprenticeship places or a dual study programme.
Why it matters: Long-term workforce planning – a need for learning platforms, training materials and apprentice marketing.
Source: Apprenticeship boards of the Federal Employment Agency and the chambers of commerce (IHKs)
“You're training IT specialists for the first time this year – how are you organising their supervision?”
Launch or expansion of a programme for students.
Why it matters: The company is building a talent pipeline – university marketing and programmes are in demand.
Source: Job portals, university job boards
“You're expanding your working student programme – do you work with specific universities for it?”
A head-of or managing director position is being recruited, often through executive search firms.
Why it matters: A leadership vacuum or a rebuild – the future decision-maker will review their service providers.
Source: Job portals, executive search firm websites
“Until the leadership role is filled – how are you safeguarding the ongoing projects?”
Project requests on freelancer platforms.
Why it matters: An acute capacity bottleneck in a project that is already running.
Source: Freelancer platforms
“You're looking for external support for your cloud project – would a dedicated team be an option?”
English-language ads, references to visa or relocation support.
Why it matters: A need for relocation, language courses, recognition of qualifications and housing.
Source: Job ads, international job boards
“You're recruiting internationally – how do you handle visas and housing for new colleagues?”
Job ads mention new benefits such as a company bike scheme, pension plan or four-day week.
Why it matters: The company is investing in employer attractiveness – benefits, time-tracking and HR providers stand to gain.
Source: Full text of job ads
“You now offer a four-day week – how are you planning shifts and availability?”
The careers page is rebuilt or the applicant tracking system is replaced.
Why it matters: An HR tech decision has just been made or is coming up.
Source: Company websites
“You've rebuilt your careers page – are you happy with the number of applications?”
The rating on employer review sites is falling, and criticism of leadership, equipment or pay is mounting.
Why it matters: A retention problem – a need for leadership development, benefits and employer branding.
Source: Employer review sites
“Many companies of your size are currently working on employee retention – is that a focus for you too?”
Note: Do not quote reviews and do not draw conclusions about individuals.
Recruiting ads on social networks or new employer awards.
Why it matters: There is budget for recruitment marketing.
Source: Ad archives, award lists
“You're visibly investing in your employer brand – do you measure which channel brings in applications?”
Appointment or removal of managing directors or board members in the commercial register.
Why it matters: New decision-makers set their own priorities and review their service providers.
Source: Commercial registers (Handelsregister, Firmenbuch, SHAB)
“As you start as managing director: which topics are at the top of your list for the first few months?”
An authorised signatory (Prokurist) is registered.
Why it matters: The second management tier is being built, often in finance or sales – a new contact.
Source: Commercial registers (Handelsregister, Firmenbuch, SHAB)
“Congratulations on your appointment as authorised signatory – does this change your area of responsibility?”
A new head of IT, finance, HR, sales or marketing, with no register entry.
Why it matters: New heads re-evaluate the tools and service providers in their area.
Source: Press releases, personnel announcements, company websites
“You've recently taken over as head of IT – where do you see the greatest need for action?”
A person takes on a bigger role with the same employer.
Why it matters: New responsibility brings new budget and new priorities.
Source: Licensed people data providers
“You're now responsible for all of procurement – are you rethinking the processes as part of that?”
A person who knows your product moves to a new employer.
Why it matters: People who value a solution often bring it with them to their new company.
Source: Your CRM and licensed people data providers
“You know our solution from your previous role – would it be relevant in your new environment as well?”
Note: A previous contact is not consent at the new employer – the outreach needs its own justification.
A contact at an existing customer leaves the company.
Why it matters: Churn risk – the relationship has to be rebuilt.
Source: Your CRM, out-of-office replies, licensed providers
“As your previous contact is no longer on board – who is responsible for this topic now?”
An executive speaks about their plans at a conference or on a podcast.
Why it matters: Their personal agenda is public – a very concrete reason to reach out.
Source: Conference programmes, podcast directories
“Your talk on [topic] resonated with me – may I ask a question about it?”
A decision-maker writes publicly about an initiative, a problem or a new role.
Why it matters: Very fresh and very concrete – often the earliest indication of a need.
Source: Licensed social data, manual review
“Your post on [topic] resonated with me – how are you approaching it in practice?”
Note: Only via licensed access – no scraping of networks in breach of their terms of use.
New stakeholders for your topic join or leave a target account.
Why it matters: New people bring new requirements – and need outreach of their own.
Source: Licensed people data providers
“You're new to [topic] – may I briefly show you what we're already working on with your team?”
A person from an earlier proposal or conversation now works at a different company.
Why it matters: They already know your offering – getting started is much easier.
Source: Your CRM, licensed people data providers
“We spoke about [topic] a while ago – is it on the agenda again in your new role?”
A new GmbH, UG or AG is registered.
Why it matters: A new company needs everything set up from scratch.
Source: Commercial registers (Handelsregister, Firmenbuch, SHAB)
“On your company's formation: how did you set up [topic] for the launch?”
A new registered office or new business address.
Why it matters: A move means equipment, IT, telephony and contracts.
Source: Commercial registers (Handelsregister, Firmenbuch, SHAB)
“On your move: is the infrastructure at the new office complete?”
The company has a new name.
Why it matters: Brand presence, website, print materials and master data all have to be changed.
Source: Commercial registers (Handelsregister, Firmenbuch, SHAB)
“A new name changes a lot – how far along is the switch of your brand presence?”
A change, for example, from GmbH to AG or SE.
Why it matters: Professionalisation, IPO preparation or succession – with new obligations.
Source: Commercial registers (Handelsregister, Firmenbuch, SHAB)
“A change of legal form brings new obligations – how are you organising governance?”
Registration of a merger, spin-off or hive-down.
Why it matters: Systems, processes and teams have to be combined or separated.
Source: Commercial registers (Handelsregister, Firmenbuch, SHAB)
“After the merger: where do you stand on integrating the systems?”
A branch office is registered, including by foreign companies.
Why it matters: Expansion or market entry – a new location is being set up.
Source: Commercial registers (Handelsregister, SHAB)
“You're setting up at your new location – how are you organising [topic] there?”
A new shareholder list shows new owners.
Why it matters: New owners set new priorities and review suppliers.
Source: Shareholder lists in the commercial register
“Following the new shareholder structure: are your priorities changing?”
A domination or profit transfer agreement is registered.
Why it matters: Procurement and IT are often centralised – an opportunity for group suppliers, a risk for existing ones.
Source: Commercial register (Handelsregister)
“With the integration into the group: are systems and procurement being centralised?”
Announcement that a supervisory board is being formed after headcount thresholds have been exceeded.
Why it matters: The company has grown – reporting and governance have to grow with it.
Source: Company Register (Unternehmensregister), Federal Gazette (Bundesanzeiger)
“With the new supervisory board, reporting requirements increase – how are you preparing for them?”
Shareholders or managing directors at retirement age, with no visible second tier.
Why it matters: Succession, a sale or professionalisation is imminent.
Source: Commercial register announcements
“Many owner-managed companies in your industry are currently planning their succession – is that a topic for you?”
Note: Age is used for prioritisation only and is never mentioned in the conversation.
The share capital is increased.
Why it matters: Fresh money for investment – often visible before the press reports on it.
Source: Commercial register, shareholder lists
“You've expanded your capital base – which growth projects are next?”
A venture capital or growth financing round is announced.
Why it matters: Budget for hiring, tools and marketing for the next one to two years.
Source: Press releases, startup databases
“Congratulations on the round – which areas are you expanding first?”
An investment firm acquires shares.
Why it matters: A value creation plan follows: controlling, ERP, pricing, add-on acquisitions.
Source: Shareholder lists, press
“A new investor often raises the bar for reporting – where are you starting?”
A merger is notified to the competition authority – before it is completed.
Why it matters: The earliest signal for integration, carve-outs and communication.
Source: Bundeskartellamt, BWB, WEKO, European Commission
“In mergers, [topic] is usually decisive early on – how are you planning the integration?”
A company makes an acquisition or is acquired.
Why it matters: Systems, teams and contracts need to be integrated.
Source: Press, commercial register
“After an acquisition, processes often come under scrutiny – does that also affect [area]?”
IPO, bond, Schuldschein loan or delisting.
Why it matters: New obligations in reporting, investor relations and communication.
Source: BaFin, stock exchange announcements
“Listing brings new obligations – how is your investor relations work set up?”
The annual financial statements show significant growth or a decline.
Why it matters: Growth means budget, decline means cost pressure – both are a trigger.
Source: Company Register (Unternehmensregister), annual financial statements
“You've grown significantly recently – are your processes scaling with you?”
The company exceeds the thresholds for medium-sized or large corporations.
Why it matters: New audit and reporting obligations.
Source: Company Register (Unternehmensregister), annual financial statements
“The new size category comes with audit obligations – is your reporting ready for that?”
A different auditor issues the audit opinion, or the financial statements are audited for the first time.
Why it matters: Closing processes and governance are being reset – often after a change of ownership.
Source: Company Register (Unternehmensregister)
“A change of auditor often means closing processes are reset – is that a topic for you?”
Job ads for a previously unknown location or a new country.
Why it matters: A location is being built up – long before it officially opens.
Source: Job data with location details
“You're hiring in Vienna for the first time – are you setting up a dedicated site there?”
Development plans, land sales or business settlements in municipal council documents.
Why it matters: One to three years' lead time for building services, logistics, IT and security.
Source: Council information systems, official gazettes
“About your planned new building: when are you planning the technical fit-out?”
Approval procedures for new production plants are put on public display.
Why it matters: New production needs machinery, environmental and energy technology.
Source: Environmental impact assessment portals, official gazettes
“About your planned plant: who is handling [trade] for you?”
Large lease, purchase or sale of commercial space.
Why it matters: Expansion or relocation – fit-out, facility management and IT are coming up.
Source: Real estate and business press
“About your new site: has the fit-out already been contracted?”
A new hall, new line or new plant, according to the press or a company announcement.
Why it matters: Investments in production, automation and logistics follow.
Source: Press, company websites
“You're expanding your site – are you already planning in the integration of the new lines?”
A new address appears under contact, locations or the legal notice.
Why it matters: Growth: equipment, IT, recruiting and telephony are needed.
Source: Company websites
“You've opened a new location – how is the set-up on site going?”
The website appears in a new language or with a new country page.
Why it matters: Internationalisation: translation, legal, payment processing, local sales.
Source: Company websites
“Your website is now available in French – are you planning to enter the French market?”
The company announces a large order or a significant new customer.
Why it matters: More volume needs more capacity, staff and partners.
Source: Press releases, references
“Congratulations on the order – how are you securing the additional capacity?”
New product or service pages, changed navigation.
Why it matters: A market launch needs sales, marketing and partners.
Source: Company websites
“You've added [service] to your offering – how are you approaching the marketing?”
New industry or solution pages, such as “for hospitals”.
Why it matters: Entry into a new segment – contacts, industry knowledge and content are needed.
Source: Company websites
“You've recently started targeting hospitals – how are you building contacts there?”
The pricing page shows new plans or a new pricing logic.
Why it matters: A business model overhaul – billing, sales and existing customers are affected.
Source: Company websites
“You've restructured your plans – how are you supporting existing customers through the change?”
New design, new structure, new look.
Why it matters: Budget and project phase are under way – tracking, search engines and content are open issues.
Source: Company websites, web archives
“Congratulations on the relaunch – are tracking and the search engine migration already complete?”
New partner logos, a partner programme or an integrations page.
Why it matters: An ecosystem is emerging – partner sales and integrations are needed.
Source: Company websites, partner directories
“You've recently become a partner of [provider] – how are you building up partner sales?”
New customer logos or case studies.
Why it matters: Shows who the company is winning and where it is growing.
Source: Company websites
“Your project with [customer] ties in with topics we see at similar companies – may I tell you briefly?”
New managing director, legal form or address in the legal notice (Impressum).
Why it matters: Often visible sooner than in the register – a change in leadership or structure.
Source: Company websites
“Since you joined the management team – what priorities are you setting?”
A new sustainability page, a report or a climate target.
Why it matters: The target needs data, measures and often external support.
Source: Company websites
“You've published your climate targets – how are you collecting the data for them?”
Blog, white papers or newsletter newly focus on a specific topic.
Why it matters: Shows what the company is working on strategically.
Source: Company websites
“You write a lot about AI in procurement – are you already putting it into practice internally?”
New announcements about orders, expansion or partnerships.
Why it matters: A concrete, dated trigger.
Source: Newsrooms, press portals
“I read your announcement on [topic] – what does it mean for [area]?”
Coverage in the trade, regional or business press.
Why it matters: A trigger with context – often earlier than the company's own announcement.
Source: News portals, trade media
“I read the report on [topic] – what are the next steps?”
The company wins an award or ranks in a league table.
Why it matters: A positive, personal trigger – and often a sign of growth.
Source: Press, company websites
“Congratulations on the award – what's next?”
The company is on a trade fair's exhibitor list.
Why it matters: Plannable budget, many new contacts, meetings on site.
Source: Exhibitor directories, trade fair databases
“You're exhibiting at [trade fair] – how do you make sure trade fair contacts are followed up?”
Announced webinars, in-house exhibitions or customer events.
Why it matters: Marketing budget is active – event technology and follow-up processes are needed.
Source: Company websites, event platforms
“About your webinar: how do you follow up with attendees afterwards?”
New ads or new topics in Google's public ad archive.
Why it matters: Marketing budget is available – stopping ads can signal dissatisfaction.
Source: Google Ads Transparency Center
“I see you've started advertising on [topic] – how do you measure the quality of the enquiries?”
New or ended ads in the public ad libraries of Meta and LinkedIn.
Why it matters: The message reveals positioning and target audience – in the EU with reach per country.
Source: Ad libraries under the Digital Services Act
“Your current campaign on [message] – is it reaching the right decision-makers?”
Visibility in Google drops significantly, for example after an update.
Why it matters: An acute need for action on website content and technology.
Source: Visibility data providers
“Your visibility for [topic] has dropped recently – is that already on your radar?”
Significantly more posts or a new company channel.
Why it matters: A marketing push – agencies and tools are needed.
Source: Public company profiles
“You've become very active on [channel] – who looks after that for you?”
A new app or a new release in the app stores.
Why it matters: Digitalisation is under way – development, testing and user feedback are needed.
Source: App Store, Google Play
“Your new app is live – how are you processing user feedback?”
The rating on Google or Trustpilot is falling, and complaints about delivery or availability are mounting.
Why it matters: A service or process problem with public evidence.
Source: Public review sites
“Customers have been mentioning availability more often recently – is that an internal topic for you?”
Note: Reviewers' names are not stored.
Ads mention systems in use, such as ERP, CRM or cloud platforms.
Why it matters: Shows systems in use, planned switches and the need for expertise.
Source: Full text of job ads
“You're looking for [system] expertise – is there a project coming up?”
A new software tool appears at the company.
Why it matters: A new process is emerging – integration, consulting and add-on services are needed.
Source: Technology data providers
“You've introduced [tool] – how is the integration with your other systems going?”
A tool disappears or is replaced by another.
Why it matters: A switching window – ideal for providers of alternatives.
Source: Technology data providers
“You've switched from [old] to [new] – where is the transition still sticking?”
The privacy policy names new data processors or removes existing ones.
Why it matters: A precise indication of new or replaced tools – particularly productive in DACH thanks to the GDPR.
Source: Company websites
“You've recently started using [tool] – how is the integration with your sales team going?”
Live chat, a chatbot or online appointment booking is newly added to the website.
Why it matters: The company is investing in enquiries and availability.
Source: Company websites
“You've introduced a chat – how quickly does your team respond to enquiries?”
New subdomains such as a shop, portal or B2B area are being prepared.
Why it matters: An early signal before a digital offering goes live.
Source: Public certificate directories
“Is your company planning its own customer portal?”
Note: The specific source is not mentioned in the conversation.
New public code projects, languages or frameworks from the company.
Why it matters: Shows the development focus and technical plans.
Source: Public code platforms
“You're using [technology] for [project] – how are you scaling it?”
A contract with a software vendor is up for renewal.
Why it matters: A switching window in which alternatives are seriously considered.
Source: Specialised technology data providers
“Many companies review alternatives before renewing – is [category] currently under review at your company?”
A company receives funding for a project – with topic, amount and duration.
Why it matters: A project starts with secured budget.
Source: German federal funding catalogue (Förderkatalog), EU funding databases
“About your funded project: how are you covering [need] during implementation?”
The company is awarded a public contract.
Why it matters: A major contract needs capacity, staff and partners.
Source: Procurement portals (TED, federal, state, simap)
“On winning the new project: how are you handling the additional capacity?”
A public contracting authority puts services out to tender that match your offering.
Why it matters: A direct need with budget and deadline.
Source: Procurement portals
“About your tender: may we show you how we've delivered comparable projects?”
Note: No attempts to influence ongoing procurement procedures – use only the official channels.
According to an earlier notice, a public framework agreement will end soon.
Why it matters: An early signal for the next tender.
Source: Earlier contract notices
“Your framework agreement for [service] expires soon – may we present our approach in advance?”
A patent application is published – with its technology field.
Why it matters: Shows the development focus and future products.
Source: DPMAregister, Espacenet, Swissreg
“You're developing in the field of [technology] – how are you taking it into series production?”
A new trademark is filed – with classes of goods and services.
Why it matters: A product launch is coming in the next few months.
Source: DPMAregister, EUIPO, Swissreg
“You've filed the trademark [name] – is the market launch already set?”
The company obtains a certification such as ISO 27001, ISO 50001 or TISAX.
Why it matters: Follow-up audits, tools and documented processes are needed.
Source: Certificate directories, company websites
“The new certification raises the bar for documentation – how are you handling that?”
The company's installations are covered by emissions trading, with annually verified emissions.
Why it matters: Rising CO₂ costs create pressure for efficiency and decarbonisation.
Source: German Emissions Trading Authority (DEHSt), EU Registry
“With CO₂ prices rising: which levers are you looking at for your installations?”
Industry and size fall under NIS2 – in Germany since December 2025, in Austria since October 2026.
Why it matters: Risk management, reporting channels and registration have to be implemented.
Source: Derived from industry and size
“Based on its industry and size, your company falls under NIS2 – is your risk management already in place?”
Companies with prior-year revenue above €800,000 must issue e-invoices from 2027, all companies from 2028.
Why it matters: A fixed deadline forces invoicing processes to change.
Source: Derived from revenue
“From 2027 you'll have to send e-invoices – has your process been switched over?”
The workforce exceeds thresholds such as 50 or 100 employees.
Why it matters: New obligations, such as an internal whistleblowing channel from 50 employees or, in future, pay transparency reports from 100.
Source: Derived from headcount
“With more than 50 employees you need an internal whistleblowing channel – have you set one up?”
Companies with high energy consumption must provide audits, energy management and implementation plans.
Why it matters: Published implementation plans name concrete measures.
Source: Industry, published implementation plans
“Your implementation plan includes a heat recovery measure – how far along is it?”
Companies import steel, aluminium or other covered goods above the exemption threshold.
Why it matters: The definitive obligations have applied since 2026 – emissions data from the supply chain is needed.
Source: Derived from industry and import activity
“Are your steel or aluminium imports above the exemption threshold? Then the carbon border adjustment becomes very real for you.”
Companies in areas such as HR, lending or insurance whose AI applications fall under the AI Act.
Why it matters: High-risk systems must be compliant by the end of 2027.
Source: Derived from industry and job ads
“High-risk AI systems must be compliant by the end of 2027 – have you already classified your applications?”
Large companies that remain subject to reporting even after the EU's new rules.
Why it matters: Data collection for the report has to be organised on a permanent basis.
Source: Derived from size, reports in the Company Register (Unternehmensregister)
“You're still required to report – how are you automating data collection?”
Online shops without an accessibility statement, which has been mandatory for many offerings since June 2025.
Why it matters: Changes to the website and shop are needed.
Source: Company websites
“How are you implementing the accessibility requirements in your shop?”
Employees of a company read a conspicuous amount of content on a topic across a network of specialist portals.
Why it matters: An indication of an early research phase before a purchase.
Source: Intent data providers
“Many companies in your industry are looking into [topic] at the moment – are you too?”
Note: In the DACH region the data basis is thinner than in the US; the source is never mentioned.
A company views your profile, pricing or comparisons on software review sites.
Why it matters: Very close to the buying decision, especially in the case of comparisons.
Source: Review sites with buyer signals
“If you're currently comparing solutions for [category] – which criteria matter most to you?”
A company from your market visits your website – the company is identified, not the person. Especially strong on pricing, product or case study pages and with repeat visits.
Why it matters: Fresh interest in exactly what you offer – the warmest signal there is and relevant to almost every offering, regardless of industry and target group.
Source: Website visitor identification (small script on your website)
“May I ask whether [topic] is currently on your agenda?”
Note: Companies are identified, not individuals. We agree the setup on your website with you in line with data protection rules; the visit itself is never mentioned in the conversation.
Downloads, webinar registrations or clicks in your newsletter.
Why it matters: A known person with documented interest.
Source: Your newsletter and marketing system
“You looked at our white paper on [topic] – are there any questions left open?”
Employees publicly review the software they use – often critically.
Why it matters: Shows solutions in use and willingness to switch.
Source: Software review sites
“How satisfied are you with your current solution for [category]?”
A company is conspicuously researching your competitors.
Why it matters: A buying decision in your category is imminent.
Source: Intent and review site providers
“If you're currently comparing providers for [category] – which criteria matter most to you?”
Decision-makers comment on or share posts on your topic – including competitors' posts.
Why it matters: Visible interest, often long before an enquiry.
Source: Licensed social data
“Your comment on [topic] resonated with me – how do you see it for your company?”
Someone asks publicly in forums or networks for recommendations on your topic.
Why it matters: An explicit, acute need.
Source: Social listening providers
“You asked about experiences with [category] – may I share our perspective?”
Employees of a company follow your company page or view it repeatedly.
Why it matters: An early sign of interest in your offering.
Source: Your company page on social networks
“May I ask whether [topic] is currently on your agenda?”
A company publicly confirms a cyberattack or data protection incident.
Why it matters: An acute need for security, recovery and crisis communication.
Source: Company announcements, reputable trade press
“How have you developed your contingency planning recently?”
Note: Confirmed reports only, never leaked data; reach out with some distance and without referring to the incident.
Status pages or outage trackers show repeated outages.
Why it matters: Pressure on monitoring, hosting and resilience.
Source: Status pages, outage portals
“How have you set up your monitoring after the recent outages?”
A company recalls a product, or there is an official warning.
Why it matters: Quality management, traceability and insurance come into focus.
Source: Official warning portals, EU Safety Gate
“How do you ensure traceability in your supply chain?”
Note: Stay factual, no accusations.
Fines or measures by supervisory authorities published by name.
Why it matters: An acute need for compliance and processes.
Source: Publications by supervisory authorities
“Many companies in your industry are currently reviewing their compliance – how are you set up?”
Note: Never refer directly to the measure.
Insolvency filing, protective shield or self-administration proceedings.
Why it matters: For most providers a reason to take the company out of the market – a trigger only for turnaround specialists.
Source: Insolvency notices, Ediktsdatei, SHAB
“Not contacted – the company is removed from your list.”
The company is being dissolved or wound up.
Why it matters: Keeps your list clean: no salesperson wastes time on companies that will soon cease to exist.
Source: Commercial registers (Handelsregister, Firmenbuch, SHAB)
“Not contacted – the company is removed from your list.”
Reports of job cuts, short-time work or site closures.
Why it matters: The wrong moment for many offerings – the right one for restructuring and efficiency.
Source: Press, company announcements
“We support restructuring with [service] – would a brief conversation be helpful?”
Note: Reach out with restraint and only with a suitable offering.
The volume of job ads collapses and many ads are taken down.
Why it matters: Cost pressure – good for efficiency topics, bad for recruiting offerings.
Source: Job data with history
“Many companies are currently relying more on automation than on new hires – is that a topic for you?”
The company or one of its owners is on an EU sanctions list.
Why it matters: Business is ruled out – the company is automatically removed from your market.
Source: EU sanctions lists
“Not contacted – the company is removed from your list.”
You describe which event preceded the purchase at your best customers. We check whether and how it can be detected.
Why it matters: The strongest signals are the ones that apply only to your offering.
Source: Depends on the signal
“The opener is developed together with you – tailored to your offering.”
From event to call
We continuously monitor the companies in your market – and only those. Signals from companies that aren't a fit for you never reach you in the first place.
Not every change is a trigger. We assess whether a signal is relevant to your offering and combine multiple indications for a company.
The signal appears in your CRM directly on the company record – with its source, the right contact and a suggested conversation opener.
Describe your ideal customer – the free Market Check gives you your market size and 25 example companies.